Marketing and value-addition of local livestock products

As local livestock breeds cannot compete in quantity with industrial livestock systems, it makes sense to focus on their unique qualitative aspects – as a means of conservation and source of livelihoods. LPP organised the first write-shop on this topic and the result was subsequently published by FAO in its Animal production and Health series. We also support our partner Lokhit Pashu-Palak Sansthan in efforts to diversify the product range of the dromedary camel in India.

Current project: “Ark project”

Publication

  • Adding value to livestock diversity. Marketing to promote local breeds and improve livelihoods. FAO Animal production and Health Paper 168. LPP, IUCN&FAO.

Breed Saviours to be awarded in Chennai, India on 10th January

Some twenty livestock keepers will be honoured for stewarding the country’s indigenous livestock breeds. They will receive a certificate and a cash award during a ceremony to be held at India’ s National Biodiversity Authority in Chennai on 10th January. Prior to that, on 9th January, the LIFE Network India will hold a meeting to chart its future course of action. For more information, please contact Mr. Vivekanandan, SEVA, 45, T.P.M.Nagar, Virattipathu,Madurai – 625 010.Tamil Nadu, India. Phone: 0452 – 238 09 43 ; 238 00 82. E-mail vivekseva@gmail.com